Our Story

Gem Vivi was created from a simple belief: jewelry should celebrate life’s moments with beauty, brilliance, and confidence—without compromise. We set out to craft demi-fine pieces that feel luxurious yet remain accessible, blending timeless design with modern sensibility.

From the beginning, our vision has been to reimagine fine jewelry traditions for today. We draw inspiration from art, fashion, and everyday elegance, bringing together classic forms with contemporary touches. Each collection is thoughtfully designed to be versatile—pieces you can wear daily, yet cherish for special occasions.

At the heart of our brand are our Vivi DiamondLuxe™ stones, the highest-grade cubic zirconia available. Hand-selected and precision-cut, they rival natural diamonds in brilliance, fire, and clarity. Combined with our lab-created rubies, sapphires, and emeralds, Gem Vivi proudly offers the finest stones in this price range, setting a new standard for demi-fine jewelry. Our goal is to deliver the luxurious sparkle of fine jewelry—without the high price tag.

At Gem Vivi, jewelry is more than adornment—it is an expression of individuality, a mark of celebration, and a promise of quality. Our story is still being written, one creation at a time, and we are honored to share it with you.